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INTERACTIVE MARKETING CAMPAIGNS

DIGIWE creates and implements mobile and online marketing campaigns aimed at reaching strategic and measurable marketing goals, such as customer acquisition, retention, new products or services experimentation, revenue generation, as well as branding.

AT A GLANCE

The design of our interactive campaigns allows our clients’ customers to interact with their brands, products or services, through their feature or smartphones, by SMS, voice, USSD, SAT Push, Apps, web or mobile portals.

 

These campaigns have several interactive mechanics, such as trivia, happy hours, and other incentives, in order to provide a rich and engaging experience to the end-users (our clients’ customers), rewarding them with high value prizes, while promoting brand loyalty, increasing awareness and boosting our clients’ sales.

 

DIGIWE’s interactive campaigns are supported by our proprietary CRM platform, which advanced intelligence capabilities allows us to effectively segment user profiles and behaviors, in order to flawlessly target actions, and tailor communication.

KEY FEATURES AND BENEFITS

  • Increase top up revenues (mobile operators) – Influence recharge behaviors

Stimulating users to recharge their mobile more often and/or with higher amounts

 

  • Up-sell & Cross-sell – Promote products and services

Opportunity to communicate new or existing products and services, by promoting them in‑campaign and creating more opportunities for cross-selling

 

  • Increase Brand Awareness – Top of mind brand recognition

Brand recognition is extended to potential customers

  • Increase Revenue – increase ARPU

Engaging gameplay and appealing prizes encourages participation, generating extra revenues

 

  • Promote Loyalty – Engage your consumers

Customers feel acknowledged and rewarded, thus straightening bonds with the brands

 

  • Profile Clients – Know more about the customers

Our CRM can help to profile customers, by placing specific questions about them and establishing a segmented database

DIGIWE’s interactive marketing campaigns can follow several strategies, concepts and mechanics. Top Up, Product Push and Score are three of our most successful ones.

PRODUCT PUSH CAMPAIGN

The main objectives of a Product Push campaign are to drive the acquisition and usage of a determined product or service. DIGIWE designs product push campaigns to positively impact our clients’ products uptake, by using a cross-channel strategies for higher engagement.

 

Participation implies the purchase of the product/service being promoted, increasing its acquisition and trial. This sort of campaigns can be applied to any type of product.

SCORE CAMPAIGN

The concept is simple, a challenge to our clients’ customers (end-users): “Prove that you are the greatest fan and predict who is going to win!”.

 

Users are invited to participate in the game by giving their prediction about the final result of a sports event, such as a match or championship, for example.

 

The Score campaigns’ communication works via several integrated digital and mobile channels, like: SMS, WEB, WAP, Apps, SMS, USSD, IVR, and many other. More channels mean more interaction.

 

The key benefits of these campaigns are the ability to offer something different, which is very engaging, being adaptable to several types of markets and needs, and providing an exciting experience for end-users, while increasing their loyalty. These mechanics work not only with a sports theme, but also with different types of events, as long as they involve the prediction of results.

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